PSU joins private sector to develop and advance research for commercialization

On 19 March 2024, PSU through the Innovation To Industries (ITI) project, has signed a Memorandum of Understanding (MoU) to develop, enhance, and promote research to commercialize with three private companies namely Charmwealth Co., Ltd., BMS Holding Co., Ltd., and M Creative Co., Ltd. The signing ceremony took place at the Learning Resource Center, PSU Hat Yai campus with Asst. Prof. Dr. Jumphon Chuenjitsiri, Vice President for Legal and Academic Services, Asst. Prof. Dr. Chitchamai Ovatlarnporn, ITI Project Manager, and executive administrators from all three companies in attendance.

The purpose of the signing is to collaborate in establishing guidelines for utilizing existing research findings and innovations, as well as newly created ones, within each respective organization for genuine and ethical business benefits. This collaboration aims to maximize the benefits for the public, including supporting other activities that promote sustained economic growth in Thailand.

Dr. Jumphon emphasized that PSU recognizes the importance of driving Thailand through research. One of the university's key missions is building academic and innovation leadership with research as a basis for the development of the southern region and the country, linking it to society and international networks. In carrying out these tasks, collaboration is crucial, presenting an excellent opportunity for private sectors, especially those driven by the new generation. This not only creates a competitive edge in the market but also delivers qualified products to society.